The Objective of this website comprises four elements... 

1) To raise awareness about conservation and the positive steps we can all take to protect our environment.


2) To combat misperceptions that cause some animals to be killed indiscriminately.


3) To provide a platform and advice for other like-minded people (especially young people) so that they can have the courage to stand up for what they believe in and light their own fires.


4) To raise funding for selected causes, particularly for those animals that I have identified as symbolising the four elements.